KMSS – Marshall Broadcasting Group

KMSS-TV was purchased by Marshall Broadcasting from Communication Corporation of America on January 1, 2015 and operates under various local service agreements with Nexstar owned station KTAL. Throughout its history, KMSS-TV has always held a strong commitment to the communities it serves. Today, that commitment is stronger than ever, including servicing the viewers with the best possible programming and local news coverage. KMSS is a very hip, modern, and fun Fox affiliate station with a blend of Fox first-run prime time shows, syndicated talk shows, reality shows, court shows, and sitcoms. KMSS also brings its viewers FOX 33 News at 7 a.m. and 9 p.m.

MARKET PROFILE

Shreveport, LA is in the 90th largest DMA in the United States, with a population of approximately 895,939 and 352,540 television households, as reported by Nielsen Media.

Cable/ADS penetration in the market is estimated to be 92% (31% wired, 61% ADS). The Shreveport market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Barksdale Airforce Base, Caddo Parish School board, and LSU Health and Science Centers.

Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007